Wanted: Whiter, Brighter Teeth (2)

The average price for a whitening treatment is about $150 for take-home whitening and $350 for in-office, Pace Brinker says. Since her practice adjusted the fees for treatment, she sees up to 12 to 14 patients per day on Mondays and Tuesdays just for whitening.

“Our case acceptance has exceeded our expectations with these adjusted fees,” Pace Brinker said.

AACD members said their practices generated about $19,100 on average from whitening last year.

The majority of AACD members polled said they provide in-office and take-home whitening treatments. Twenty-two percent said their patients have told them they use over-the-counter or commercially available whitening treatments.

Gender-wise, it seems that women are more concerned with a white smile. Roughly 65% of dental patients seeking whitening treatment last year were female, according to the poll.

"I think women are used to paying higher fees for services to make us look and feel better," Pace Brinker says.  "Currently men are more concerned about costs; however, as the market continues to be concerned with whiter teeth, I think you will see a trend from our male patients that is more equal to our female clients' philosophy.”

Reference information: www.aacd.com/

It is not intended as medical advice to any specific person. If you have any need for personal advice or have any questions regarding your health, please consult your Dentist for diagnosis and treatment.